Categories for Understanding the Generations

1/ Oct

Distinguishing Between Y, Z, and Alpha: An Updated Look at the Youngest Generations

Distinguishing Between Y, Z, and Alpha: An Updated Look at the Youngest Generations

Just as we were getting used to Gen-Y, Gen-Z is already entering the workforce and Gen-Alpha is not far behind. What defines the youngest generations and how will they impact the workplace? We compare the characteristics of Gen-Y’s and -Z’s and highlight the differences, concluding with some predictions about Gen-Alpha, the oldest of who are 4 at the time of writing. Born between 1994 and 2010, Gen-Z is a cohort of approximately 21 million in America (Forbes). Already toting the highest IQ’s of any generation, they are expanding their knowledge... Read More >


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1/ Aug

Giving Nature of the Generations

Giving Nature of the Generations

My little sister, at the young age of 18, decided to defer starting her BSW for a year to go spend 8 months volunteering with children in Ghana, India, and Vietnam. I was blown away when she first told me and I’m still amazed that she did it. She is far more mature and socially responsible than I was at her age. This got me thinking: are there differences between the generations in regards to volunteering and donating to charity? Taking a look on sites like Facebook or Twitter, Millennials are... Read More >


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5/ Apr

Reflections on generations: Are we really different?

Reflections on generations: Are we really different?

“Gen-Y are entitled and expect everything to be done for them. They don’t understand what it means to do a hard day’s work.” “Boomers are too traditional and don’t know how to use technology.” “Nobody talks about us! Don’t forget Gen-X!” These are generalizations of what you can find when you read about the generations in today’s workplace. Countless articles focus in on the differences between the generations and the conflict that can arise as a result. Indeed, it’s a major problem with 75% of respondents in an Ernst &... Read More >


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9/ Feb

Get Ready for Gen-Z

Get Ready for Gen-Z

Born from the late 90’s to now, Generation Z is the current generation and its oldest members are starting to enter the workforce. More importantly, they are researching and interacting with our companies long before they will ever buy our products, making being proactive in understanding these “digital natives” crucial for our companies’ future success. Introducing Gen-Z Gen-Z’s were raised by young Boomers and Gen-X’s in a protective, “helicopter parent” environment much like their Gen-Y counterparts. However, while Gen-Y’s are optimistic and some say have unattainable expectations, Gen-Z’s are realistic.... Read More >


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12/ Dec

The History of Boomers

The History of Boomers

Greg Witz and Jared Kligerman were researching how to do business with each generation for “Selling in the Relationship Economy”. They found understanding the development of boomers fascinating as it helps understand boomers’ approach to life and business. In this article, they share what they learned and how to use this knowledge to succeed in business…and, if you are part of the younger generations, maybe be a better son/daughter! Split into early and late boomers, they were born between 1945-1965 and are also known as the “ME Generation” (chart). The differences... Read More >


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